Did you know that there are more than a billion people using Instagram Stories every day? Along with this massive usage, research also shows that more than 50% of people use Instagram Stories on three or more social media platforms at least once a week and 57% of them said that Stories make them feel part of a friendly community.
Now, it is no wonder that Mary Meeker’s 2019 Internet Trends Report announced that there has been a significant rise of Instagram Stories and attention is constantly growing.
More and more people are using Instagram which means that businesses also need to keep up with this trend.
If you are planning to add Stories as part of your social media marketing strategy, there is no better time than now.
Here are seven key tips which may help you put together more impressive Stories, as well as, Stories Ads.
Instagram Stories are raising the standards in terms of interactivity and immersion. For businesses, one of the key elements of meeting users’ needs and expectations is agility.
By offering dynamic and quick content, you will be able to attract followers’ attention and keep them on your page.
Once example of a fast Instagram story is this Levi’s campaign.
2. Think Vertical
More than 80% of the visitors to video-centric sites hold their mobile phones in portrait orientation?
What does this mean?
Well, mobile-first today means vertical first. One of the secrets to making the most of the screen available to you in Instagram Stories is to come up with content in portrait orientation. It is better than adapting or porting content from square or landscape format, right?
One great example is Warby Parker. They nailed the vertical presentation.
Take a look.
3. Perfect Your Creative Elements
As you know Stories have an “in-the-moment” feel which doesn’t mean that your business Stories should follow. As a matter of fact, more than 50% of online sales lift are the result of the quality of the creative elements. So, the higher the quality of your work, the better the results.
This means, using high-quality assets, as well as, producing pixel-perfect images is crucial.
Adidas did pretty well in one of their campaigns.
Even though not all brands have the budget or the resources to go so high-resolution in their campaigns, it is worth considering the importance of online presentation and providing impressive content where possible.
4. Keep Stickers/Emojis to a Minimum
This may sound harsh or counter-intuitive, however, you need to keep in mind that stickers can hurt your Instagram Stories engagement.
So, instead of filling up the screen with stickers and emojis, it is better to use contextual stickers which improve the overall experience of the user.
One example is Guccie. When they’ve announced the Fall Winter 2019 Collection, they included a countdown sticker in their Instagram Story to create anticipation until the big show.
5. Start and End with Your Brand
If you want to help users know from whom your Story is coming from and attract their attention, you need to integrate brand elements in the first, as well as, last few seconds of your presentation (Story).
This works amazingly in this Sephora Story.
6. Split Stories
Another effective method to keep users interested in your Stories is to split them into a sequence of contrasting and smaller scenes. It is better than presenting your Stories with one long shot.
People today are interested in details only. They don’t want to be bothered with insignificant information or long videos.
This Story from the brand Marshall Headphones followed this method by creating several interesting elements to tell a fun story as part of their campaign Guided by Music.
7. Call to Action (CTA)
Call the Action is the name of the online game – with more than 60% of brands on Instagram Stories using the element every day, you don’t want to be left aside when it comes to motivating users to take an action.
As a business, you expect your users to take an action once they see your Stories, right? Well, even if they do like your Stories, they won’t do anything if you don’t tell them to do. This is how it goes.
So, don’t be shy and make sure to draw attention to your CTA and invite people to simply “Swipe up” so you can maximize the results of your marketing campaign.
Red Bull excels at this method.
When i comes to traffic, Stories rock!
If you are not seeing the results you want from your marketing campaigns, you may want to test different methods until you understand what fits your audience best. Even if you are happy with the outcome of your campaign, it is definitely worth exploring new hypotheses to unlock the full potential of this medium.
Stories and Stories Ads are where online attention shifting and there is no better time than now to take advantage of this format which provides businesses with an opportunity to talk to their audience in a friendly environment while triggering direct outcomes.
Armed with the best and most effective practices listed above, you have all the elements to create impressive Stories, draw attention, and stay out from the crowd.
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